PLEN
Free design

For established businesses that do good work

You already get leads. You want better ones.

Your work is better than your website says it is. We close that gap, so you get chosen for the work you want and paid properly for it.

Projects in 6 countries
yourbusiness.com
Pure Electrical homepage, designed and built by Eleven Peak
What the website says What the work deserves

Left: an illustration. Right: pureelectrical.co.uk, designed and built by Eleven Peak.

Recent client sites

  • dachywojciechowscy.pl
    Dachy Wojciechowscy website
    Dachy WojciechowscyPolandRoofing
  • thevenueatbirchwood.com
    The Venue at Birchwood website
    The Venue at BirchwoodUnited StatesWedding venue
  • biosfera-przesieka.pl
    Biosfera website
    BiosferaPolandCottage rental
  • interpaket.pl
    INTERPAKET website
    INTERPAKETPolandPackaging
  • sculliontreecare.co.uk
    Scullion Tree Care website
    Scullion Tree CareUnited KingdomTree surgery
  • sklandscapes.com
    SK Landscapes website
    SK LandscapesUnited StatesLandscaping

The situation

Sound familiar?

  1. 01

    You’ve lost a job to a firm that does worse work, because they looked more established.

  2. 02

    Someone searches for exactly what you do, in your town, and finds your competitor.

  3. 03

    Your best projects are in your phone, and nowhere on your website.

  4. 04

    Your site was built years ago and says nothing about who you are now.

  5. 05

    People ask ChatGPT for a recommendation and you’re missing from the answer.

  6. 06

    Every agency that’s emailed you promised more leads, when what you’d actually want is better ones.

    See what changes

Client results · SK Landscapes

Customers now find SK Landscapes through Google and ChatGPT.

And through the guides we wrote for them, like the rock removal cost guide a customer mentioned when he came in to meet them.

3x

Enquiries in 4 months

71

Pages bringing in search traffic

Found in ChatGPT

Recommended when people ask for a local landscaper.

sklandscapes.com
SK Landscapes homepage

Found through a guideA customer came in having read their rock removal cost guide.

I had my first meeting that was for sure from the blog posts, he mentioned the one about rock removal. This season is looking awesome with us already booking into the end of June.

Jonathan SrnecOwner, SK Landscapes

Read the full case study

The reframe

Being chosen for the work you want

See what changes

Most of the businesses we talk to have plenty of work. What varies is what kind of work it is, and who gets the rest.

When someone is planning a bigger project, they look you up before they call. What they find decides whether you’re the safe choice or the risky one, and for most businesses it undersells them badly.

Close that gap and the better jobs start coming to you.

What changes

What actually changes

01 / 04Found

You show up for the work you want

When someone in your area searches for the job you’d rather be doing, you’re there, in Google and increasingly in ChatGPT and the other AI tools people now ask for recommendations.

Someone nearby asks

Who’s a good roofer near Birmingham?

The answer they get
  • Your businessrecommended
02 / 04First seconds

The site makes the case before you’re in the room

Your accreditations, your best projects and your real reviews sit where people see them in the first few seconds, rather than buried at the bottom of a page nobody scrolls to.

AccreditationsReal reviewsBest projects
First screen
03 / 04Compared

You become the obvious choice

When you look as established as you are, you get compared on the work rather than the price, and you’re the one they’d feel safe choosing.

Compared on
The priceThe work
The safe choice
04 / 04Your call

You get to choose

More of the right enquiries means you take the jobs worth taking and pass on the ones that aren’t.

See how we work
This week’s enquiries5
ExtensionTake it
Full re-roofTake it
RepairMaybe
Commercial fit-outMaybe
Patch jobPass

How we work

You see the work before you pay for it.

Five steps, and you approve each one before the next starts.

  1. 1
    You approve

    A short call.

    What work you want more of, who you’re up against for it, and what you’ve got now. Around 20 minutes.

  2. 2
    You approve

    Design first.

    Working previews of your site, refined until you’d put your name on it.

  3. 3
    You approve

    Build.

    We build only after you've approved the design, and check every page on a phone and a desktop before it goes live.

  4. 4
    You approve

    Visibility, in Google and in AI search.

    The pages, content and setup that get you found for the work you want, in Google and in ChatGPT and the other AI tools people now ask for recommendations.

  5. 5
    Optional

    Ongoing, if you want it.

    The site gets you chosen once someone finds you. Being found for the jobs you want, in Google and in AI search, is the visibility work, and it keeps compounding after launch, which is why many clients keep us on for it.

Who runs your project

From the first call to launch, the strategy and every decision along the way sit with Matt, the founder.

The Google reviews further down are from clients he worked with himself.

About Eleven Peak

SK Landscapes

The part most agencies haven’t caught up with

More and more people skip Google and ask ChatGPT who to call. The answer comes from the same things that decide your Google ranking: clear pages about the work you do, where you do it, with real proof behind them. We build for both, and SK Landscapes is already getting customers that way.

Read the case study

Reviews

Not a single review below five stars.

We’ve never had a client leave unhappy.

Read them all on Google(opens in a new tab)
Matt worked with us by taking our ideas and wants and creating an awesome website. He was always quick to respond to us. All communication was polite and professional. Highly recommend Matt for any Website work you might need.
Jonathan SrnecGoogle review
Mat did an amazing job on my website! He is very communicative, creative and reasonably priced. I highly recommend!!!
Emily McCarterGoogle review
Having worked with numerous website developers over the years, I can confidently say that Eleven Peak stands out as the most professional and responsive team I’ve collaborated with so far. From the initial consultation to the final launch, their attention to detail and commitment to delivering high-quality work were evident at every step. …
Benjamin WenischGoogle review
Matt was great to work with and built us an amazing website!
Sonny ReidGoogle review
Very helpful, professional, creative and great communication! Highly recommend
Nurtan MailandGoogle review
I'm really happy with Eleven Peak. I wasn't even sure what I needed with the website but they walked me through it and explained things in a way that made sense. The website they made looks very good and I'm actually getting people reaching out through it. The process was easier than I expected, they kept me updated and didn't overcomplicate things. I recommend them for sure
Mike DavisGoogle review
they listened to our needs and made an amazing website for our business at a competitive price, Id recommend!
J LopezGoogle review
I was spending a lot of time trying to build and manage my website on my own and was doing okay with it. But finding a company with professional experience in this area has been a huge upgrade for my business, freeing up my time to focus on the areas where I excel! I wish I would have known about this service from the start.
Anson MitchellGoogle review
Matt is very intelligent, did a great job with my website and SEO results came in after a week or two. Recommended!
Joackim BovynGoogle review
[PLACEHOLDER: portrait photo]
Matt Rychlik, founder of Eleven Peak

From the founder

If you don’t love the website, we don’t want your money.

The guarantee covers the finished design, before we build.

“I work best with businesses that already do good work and want to be chosen for more of it. If that sounds like you, ask for the free homepage design. You’ll see what we’d do with your site before you pay anything.”

Matt Rychlik, founder of Eleven Peak

Get a free homepage design

Before you decide

Things people ask before they decide

Get a free homepage design

Most people we work with do. The question is whether it’s doing anything for you.

If your best work isn’t on it, your accreditations are at the bottom and it doesn’t come up when someone searches for what you do, it’s working as a business card rather than as the thing that wins you jobs.

Good, and that will carry on. The bigger jobs are different, though.

When someone is spending real money they research first, and they’ll look you up before they call and compare you with whoever else came up. Word of mouth gets you on the list. What they find online decides whether you stay on it.

Some of the cheaper quotes are fine for what they are. A template with your logo on it costs a few hundred and looks like one.

What we build starts with the work you want more of and who you’re up against for it, and the site is built to win that. It’s a different thing and it’s priced differently. You’ll have a clear number before you commit to anything.

You see a homepage design before you pay anything, and if you go ahead and the finished design still isn’t right, you get your money back.

Beyond that, the SK Landscapes case study has real numbers in it, and we’ll show you exactly what we’d do for you before you decide.

You need about 2 hours across the whole project, most of it on one call. We do the research, the writing, the design and the build, and you approve each step.

It depends where you are and who you’re up against. Sometimes a properly built site is enough on its own. Sometimes it’s the difference between page three and page one.

We’ll tell you which before you decide, and the note that comes with the free design covers it.

Most agencies sell more leads. We think most established businesses would rather be the obvious choice for the jobs they want, which is a different problem with a different solution.

And the strategy on your project is led by the founder, from the first call to launch.

Start here

Get a free homepage design

Tell us about your business and the work you want more of. It’s free, and it’s yours to keep either way.

Matt Rychlik, founder of Eleven Peak
Matt Rychlik, founderI look at every request myself.

You’ll get

  • A homepage design built around the work you want
  • Where you currently show up for that work
  • What would change it

We use your details to prepare your design and reply to you. Privacy policy

Rather talk it through first? Book a call(opens in a new tab)

ConceptConcept
Get a free homepage design